Mobile app analytics: installs, retention and funnels from €590
You can see the number of installs, but do not know what people do next? We set up tracking of in-app actions: the path from install to purchase, returns and revenue. From €590, 1 to 2 weeks, and the data stays with you.
Mobile appsTimeline: 1–2 weeks
What mobile app analytics looks like
You need analytics when the app already works but decisions about improvements are made blindly. Without it you cannot see at which step people abandon sign-up or checkout, how many of them come back and whether install ads pay off. It matters most for teams that spend money on acquiring users. See also: iOS and Android app.
- If you pay for installs. Analytics shows which users stay and pay, not just how many people downloaded the app.
- If reports are compiled by hand. The key metrics are collected into one dashboard that you can open at any moment.
Approximate display: images and texts are chosen as an example. In your project the features, design and architecture will be different, built for your goals.
App analytics — + from €590
We set up tracking of in-app actions: installs, returns, user journey and revenue. You see which step people drop off at and understand what to improve.
We set up analytics accounts in your company's name, and the data does not go to us. We do not install everything, we count only the actions you will make decisions on. The price is stated in advance, with no markup on services. We configure data collection and user-facing texts to the app store rules.
Suits: companies with an app that don't know how it's used · Teams spending on install ads · Owners who need reports without manual collection
What mobile app analytics from €590 includes
One price for the whole list: no extra charges for hours or individual items.
The price from €590 includes a measurement plan (which actions to count: sign-up, order, payment), tracking set up in the app, funnels from install to purchase, a retention report after a day, a week and a month, a link between actions and payments, a dashboard with the key metrics and a short training on reading the reports. Paid plans of analytics services, if you need them, you pay directly. See also: website and ad analytics.
- Measurement plan. First we agree on what matters for your business, so that we do not collect extra data or miss the main things.
- Funnels and retention. You see where people leave and how many come back, and so what to improve first.
- Measurement planWe agree which actions to track: sign-up, cart, payment. Without a plan, data turns into noise.
- Tracking setupWe configure data collection in the app and test it with sample events. You can see that the numbers come through correctly.
- FunnelsA map of the path from install to payment and the step where people drop off. You know what to fix first.
- RetentionHow many people come back after a day, a week and a month. This shows whether the product is needed, not just the ads.
- RevenueWe link in-app actions to payments so you can see which screens bring in money.
- Reporting dashboardOne screen with key metrics that you can open any time from a computer or phone.
- Short training45 minutes with you and your team: how to read the dashboard and what to look at each week.
Approximate display: images and texts are chosen as an example. In your project the features, design and architecture will be different, built for your goals.
What to add to app analytics
Optional, now or later. The price is fixed before work starts.
If the app works in several countries, we split metrics by market and language. We prepare user consent and data-collection texts to the rules of the app stores and your country, and your lawyer does the final review of the texts.
A/B testing and conversion growthWe test two versions of the screen where people drop off and keep the one that retains better.+ from €390Details
We prepare two versions of the app page or screen and compare which one brings more installs or orders. Useful when you already have traffic but the results are below expectations.
Deadline: 2 weeks
CRM integrationRequests and customers from the app go straight into your sales system, so the manager doesn't have to transfer them.+ from €690Details
We set up data transfer from the product to your CRM: a new customer, a request, a payment. You need it if managers already work in a CRM and do not want to move data by hand.
Timeline: 3–5 days
Email marketingAutomated emails and newsletters bring people back to the product when they haven't logged in for a while or didn't finish a purchase.from €690Details
We set up mailings from your domain and 3–5 automatic emails: welcome, reminder, win-back. You need it when users sign up but rarely come back.
Timeline: 1–2 weeks
SupportWe monitor operation, make backups, install updates and make improvements according to an agreed plan.individualDetails
After launch we look at what the system needs: what to monitor, how often to update, which improvements are planned. We name the monthly price in advance. There is no hourly billing.
Timeline: after launch
Paid separately, not by us: Paid analytics tool plans, if needed · Ad budget. All add-ons →
Turnkey promotion: where your customers will come from
Once you can see where people leave, you can test improvements with an A/B test from €390, pass customer data to a CRM (from €690) and run app promotion from €590 a month, knowing which installs pay off. See also: app promotion, A/B test and conversion growth, passing data to a CRM.
The app does not gain installs on its own: channels bring the users.
An app in the store does not gain installs on its own. Turnkey promotion: an App Store and Google Play page, install ads and bringing users back through push and email. The report shows how much an install costs and how many people stay.
We start with analytics: without it you cannot see which ads bring real users.
Turnkey promotion: stages and prices
Every month you get a report: how many requests came in and what each one cost. You pay the ad budget directly to the platforms.
So customers keep coming every month, not just on launch day
We will choose 1–3 channels for your business and budget, launch them, and show you every month what a request costs.
How we set up mobile app analytics
The steps switch automatically, or click any of them to read more.
First a measurement plan together with you, then tracking in the app, a check that events arrive correctly, building the dashboard and training. It usually takes 1 to 2 weeks. For analytics to work in an existing app, an update has to be released in the stores. Payment: 100% at start, because the service costs less than €2,000.
1. Brief
A short 15-minute questionnaire: what the business is, who it is for, what you need and by when. By voice, text or a call.
- We ask only what affects the result and the price
- Materials (logo, photos, texts) can be sent later
- We reply the same business day: what we offer, what it costs and how long it takes
2. Quote and contract
We fix the scope, price, deadline and payment schedule. The amount does not grow without your written consent.
- A contract between our company and yours, or with you personally
- Inside: the scope item by item (as on this page), deadlines, payment stages, warranty fixes
- The code, domain and service accounts are yours: it is written in the contract
- We sign online: a PDF with an e-signature, no paper and no couriers
3. Payment
We invoice your company. Pay by bank transfer or by card.
- No hidden fees: you pay for the domain and service subscriptions directly to them, with no markup from us
- Every payment is tied to a stage: you pay for what you can already see
- Closing documents: invoice and acceptance certificate
4. Trabajo con vista previa
At every stage you get a preview link: you see what is ready and leave your edits right away.
- First the product map and structure, then design, then the build
- We collect edits in one place, so nothing gets lost in the correspondence
- Questions for you come as a list with answer options: reply when it suits you
5. Review and approval
Before launch we check everything ourselves, then you approve the work against the list from the contract.
- Phones and computers, loading speed, forms and emails, payments in test mode
- Legal pages and the cookie banner are in place
- You go through the scope list and sign the acceptance certificate
6. Launch and handover
We publish on your domain and hand everything over to you: access, instructions, source files.
- Domain, email on the domain, analytics and Search Console
- Access to all accounts goes to you, we stay on by invitation
- A short guide: how to edit texts, photos and prices yourself
- After that, if you wish: support, promotion, new modules
FAQ
How much does app analytics cost?
From €590. The price depends on the number of screens and actions to count. Paid plans of analytics services, if you need them, are paid directly.
How long does setup take?
Usually 1 to 2 weeks, plus the time to release an update in the stores.
Can analytics be added to an existing app?
Yes, in most cases we add it with an update. For this the app has to be updated in the stores.
Does this violate user privacy?
We collect only data about actions in the app and inform users about it as the store rules require. Your lawyer does the final review of the texts.
What is retention?
The share of people who come back to the app a day, a week or a month after install. It is the main sign that the app is needed.
Whose accounts and data are these?
Yours. We set up analytics accounts in your company's name.
Who will look at the reports?
You and your team: the dashboard holds the key metrics, and a short training explains how to read them.
Can I add new events later?
Yes, we add new goals and events on request.
Goes well with this service
What people usually order together with this: click to open the service page with an example.
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