Marketing analytics: where your leads come from and what each one costs
We set up Google Analytics, goals and reports so you can see the customer journey from click to enquiry. From €590, everything is registered under your account.
Marketing and social mediaTimeline: 1–2 weeks
What a report on leads and advertising looks like
Ads are running and SEO is working, but you cannot say what actually brings customers: the data is scattered across dashboards and spreadsheets. Marketing analytics brings it into one picture. It is for companies that spend on advertising and want to know the cost per lead, not the cost per click. See also: SEO audit.
- If you pay for advertising. We connect ad accounts with your website and calculate the cost per lead by channel.
- If you have traffic but few leads. We find the pages and form steps where people drop off.
Approximate display: images and texts are chosen as an example. In your project the features, design and architecture will be different, built for your goals.
Analytics and reports — from €590
We set up tracking so you can see where enquiries come from and what each one costs. All data is collected into a clear report.
Access to Google Analytics, tags and dashboards is registered in your name. We do not use complicated terms: we explain each metric in one sentence. If there is not enough data for a conclusion, we say so instead of drawing a pretty picture. See also: business website.
- Marketing analytics consulting. If you have your own team, we can just review the setup and draft an improvement plan.
Suits: companies that spend on ads and don't know what works · Businesses with several acquisition channels · Those who need a single report for their manager
What marketing analytics for €590 includes
One price for the whole list: no extra charges for hours or individual items.
Analytics and reporting cost from €590. It includes tracking counters and Google Analytics (website digital analytics), goals for forms, calls and buttons, links to ad accounts, a dashboard with key figures and explanations in plain language. The Growth package at €1,790 per month includes end-to-end analytics with cost per lead calculation. See also: ads on Google and social media.
- Goal mapWe agree what counts as an enquiry and a purchase: a call, form, order or chat message.
- Accounts and access in your nameAll analytics accounts are set up in your name and access is handed over to you.
- Counters and eventsWe connect site and form analytics. We test with sample enquiries on desktop and phone.
- Source tagsTagged links for ads and emails: you can see which channel brings each enquiry.
- Metrics dashboardA summary of channels and cost per enquiry. Opens by link and updates automatically.
- Consent and cookiesData is collected only after the visitor consents, as your market's rules require. Your lawyer checks the policy text.
- TrainingWe show you how to read the dashboard and change goals, so you can use it yourself.
Approximate display: images and texts are chosen as an example. In your project the features, design and architecture will be different, built for your goals.
Can be added to the project
Optional, now or later. The price is fixed before work starts.
We work with English, Russian, German and Spanish interfaces and reports. For Europe we take cookie consent requirements into account when collecting data, and for other markets we set up separate views.
CRM integrationWe pull enquiry statuses from your CRM, so you can see whether each ad enquiry made it to a sale.+ from €690Details
We connect the site and CRM. Useful when enquiries come from several places.
Timeline: 3–5 days
A/B testing and conversion growthWe test two versions of a page or button and keep the one that brings more enquiries.+ from €390Details
We compare page versions. Useful when there are many visitors but few enquiries.
Timeline: from 2 weeks
Google and social media adsWe run ads so the dashboard shows at a glance which campaign brings enquiries and which doesn't.from €490/moDetails
We set up and run ads to match your style and goals. Useful when the brand is ready and you want inquiries faster than organic traffic grows.
Deadline: launch in 5–7 days
Monthly review of numbersOnce a month we go through the numbers with you and explain in plain words what to change on the site and in ads.+ from €390/moDetails
We review the metrics and give advice. Useful when there is no time for reports.
Timeline: monthly
Paid separately, not by us: Subscriptions to paid analytics tools: paid directly · Legal review of consents and the cookie policy: done by your lawyer. All add-ons →
How the analytics work goes
The steps switch automatically, or click any of them to read more.
We start with a question: what counts as a lead for you and which decisions you want to make from the numbers. Then we set up tags and goals, check that data is not duplicated or lost, and build the dashboard. At the end we have a call to go through what the numbers show and what to change. Analytics gives an honest picture, not a promise of growth. See also: landing page with ad pixels, custom CRM for your processes.
1. Brief
A short 15-minute questionnaire: what the business is, who it is for, what you need and by when. By voice, text or a call.
- We ask only what affects the result and the price
- Materials (logo, photos, texts) can be sent later
- We reply the same business day: what we offer, what it costs and how long it takes
2. Quote and contract
We fix the scope, price, deadline and payment schedule. The amount does not grow without your written consent.
- A contract between our company and yours, or with you personally
- Inside: the scope item by item (as on this page), deadlines, payment stages, warranty fixes
- The code, domain and service accounts are yours: it is written in the contract
- We sign online: a PDF with an e-signature, no paper and no couriers
3. Payment
We invoice your company. Pay by bank transfer or by card.
- No hidden fees: you pay for the domain and service subscriptions directly to them, with no markup from us
- Every payment is tied to a stage: you pay for what you can already see
- Closing documents: invoice and acceptance certificate
4. Trabajo con vista previa
At every stage you get a preview link: you see what is ready and leave your edits right away.
- First the product map and structure, then design, then the build
- We collect edits in one place, so nothing gets lost in the correspondence
- Questions for you come as a list with answer options: reply when it suits you
5. Review and approval
Before launch we check everything ourselves, then you approve the work against the list from the contract.
- Phones and computers, loading speed, forms and emails, payments in test mode
- Legal pages and the cookie banner are in place
- You go through the scope list and sign the acceptance certificate
6. Launch and handover
We publish on your domain and hand everything over to you: access, instructions, source files.
- Domain, email on the domain, analytics and Search Console
- Access to all accounts goes to you, we stay on by invitation
- A short guide: how to edit texts, photos and prices yourself
- After that, if you wish: support, promotion, new modules
FAQ
How much does analytics setup cost?
From €590: tracking counters, goals, links to ads and a dashboard with key figures. If the website is large or CRM integration is needed, we give the final price after the brief.
What does Google Analytics give a business?
It shows where people come from, which pages work and at which step they leave. With goals set up, it also shows how many leads each channel brought.
How is analytics different from an ad report?
A report in the ad account shows clicks and spend. Website analytics shows what a person did after the click and whether they reached a lead.
Do I need a cookie banner?
For websites with a European audience, usually yes, and we prepare a banner template. Your lawyer checks the final wording.
Can analytics be connected to a CRM?
Yes, we connect one CRM you already use, so you can see which leads reached payment. Terms depend on the system.
Goes well with this service
What people usually order together with this: click to open the service page with an example.
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SEO promotionSEO auditTechnical errors, structure, competitors, a work plan.€4905–7 days
Website developmentA website in 24 hoursFor when a bank or partners need to see a real, working company very quickly: what you do, country and company details, email on your domain, legal pages. One page of up to 7 blocks, ready in 24 hours.€59924 hours after the brief, materials and domain access
Branding and identityLogo3 concepts, 2 rounds of edits, all file formats.€5905–7 days
Chatbots and AI assistantsTelegram botMenu, requests (including bookings), mailings.€8905–7 days
Online storesTurnkey online storeCustom-built, with no monthly fee to a platform.€2 4902–3 weeks
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