Google Ads management and social media advertising: we count leads, not clicks
We launch Google Ads search campaigns and Instagram and Facebook (Meta) ads, set up lead tracking and every two weeks show what one converted customer costs. From €490 a month; you pay the ad budget to the platform directly.
Marketing and social mediaTimeline: launch in 5–7 days, work from 2 months
How it looks
A familiar story: a contractor set up a campaign, money is going out, and nobody can say which enquiries came from ads and which came on their own. We start with goals and lead tracking, and only then turn on impressions. It suits small and mid-sized businesses, online stores and companies entering a new market that want to know whether the channel pays off.
- Google search ads for a business with a website. Search ads appear when a person is looking for your service. It is faster than SEO but needs careful setup, otherwise the budget burns on random queries.
- Instagram and Facebook ads. Social ads (targeting) are shown by interests, age and city rather than by search query. They work well when demand has to be created: a new product, an opening, a promotion.
Approximate display: images and texts are chosen as an example. In your project the features, design and architecture will be different, built for your goals.
Google and social media ads — from €490/mo
We set up and run ads on one channel of your choice: Google Ads or Meta (Instagram, Facebook). We track the cost per enquiry and adjust campaigns. A second channel (TikTok, LinkedIn and others) is added separately. You pay the ad budget directly to the platforms.
For the fintech project duck.credit we built online lending with scoring, KYC, a personal account and a CRM where every application lands in the system. Ads need the same logic: from click to enquiry without losses. We don't publish budget or result figures.
We show prices upfront, not "let's discuss after a call". The Google Ads and Meta accounts, analytics and pixels are registered to you, so if you change contractor the campaign history stays with you. We don't promise positions, leads or payback: results depend on the niche, price and website. If the website hurts conversion, we will say so and propose a landing page or fixes. See also: business website with SEO.
- Everything is registered to you. Ad accounts, pixels and counters are created under your account.
- Connected with your website and SEO. If you need both search and ads, we build them together: ads give a fast flow, SEO builds up over time.
Suits: companies that need clients faster than search delivers · Businesses with a clear offer and a website or enquiry page · Shops and services with steady demand
What Google Ads management includes for €490 a month
One price for the whole list: no extra charges for hours or individual items.
The "Ads" package costs €490 per month with a commitment from two months. It covers setup and management of one channel of your choice: Google Ads or Meta (Instagram and Facebook), goals and lead tracking, and a report every two weeks. A second channel is added separately. We don't take or mark up your ad budget: you top up the account yourself, and we show where each amount went. See also: end-to-end lead analytics, email marketing.
- Google Ads setup. Campaign structure, keywords and negative keywords, ad copy, sitelinks, call and form tracking.
- Meta ads setup. Audiences, creatives, a pixel on the website, test combinations, replacing worn-out ads.
- Choosing the platformWe find where your audience is and pick one channel: Google Ads or Meta. This way the budget isn't spread thin and the results are clear.
- Accounts in your nameAd accounts are registered to your company. If you leave, the account and data stay with you.
- Goals and enquiry trackingWe set up tracking for forms, calls and purchases so you can see where each enquiry came from and what it cost.
- Ads, copy and audiencesWe write the copy and prepare images. You approve everything before launch.
- Launch and first checkWe check the campaigns and switch on ads. After launch we make sure the ads are showing correctly.
- Campaign managementWe adjust bids, ads and audiences: switch off what doesn't bring enquiries and scale up what works.
- Report every 2 weeksImpressions, clicks, enquiries and cost per enquiry in plain language, plus what we change next.
Approximate display: images and texts are chosen as an example. In your project the features, design and architecture will be different, built for your goals.
Can be added to the project
Optional, now or later. The price is fixed before work starts.
We run ads in Russian, English, German and Spanish. For Kazakhstan we focus on Google and Instagram, for Europe and the US we add local platforms and local wording, for the UAE we write ads in English and Arabic.
Second ad channelWe add one more platform: Instagram and Facebook, TikTok or LinkedIn. You pay the platform for the budget yourself.+ from €490/moDetails
We add a second channel and compare results. Useful once the first one is performing steadily.
Deadline: launch in 5–7 days
Analytics and reportsA combined dashboard across all channels: search, ads, social media and email. The cost per enquiry is visible for each.from €590Details
We connect counters, goals and a simple dashboard of metrics. You need it when, without numbers, you cannot tell whether the effort pays off.
Timeline: 1–2 weeks
A/B test of ads and pageWe test two versions of an ad or page and keep the one that brings more enquiries.+ from €390Details
We compare ads and pages. Useful when enquiries are few.
Timeline: from 2 weeks
Landing page for adsThe ad leads people to a separate page matching their query, so they immediately see what they were looking for.+ from €390Details
We build a separate page for the campaign. Useful when enquiries get lost on the main site.
Timeline: 3–5 days
Paid separately, not by us: Ad budget: paid directly to the platforms · Photo and video shoots for ads. All add-ons →
How it works: from brief to first leads
The steps switch automatically, or click any of them to read more.
First we hold a call and go through the product, the cost per lead you are willing to pay, and your website. Then we set up the ad accounts and goal measurement, agree the ads and launch campaigns. The first two weeks are a test: we cut what is unnecessary and strengthen what brings enquiries. After that, every two weeks you get a plain-language report: spend, number of leads, cost per lead and what we are changing. See also: landing page for ads.
- What we need from you. Access to your website and analytics, a clear idea of what counts as a qualified lead, and an agreed budget in the platform account.
Ads bring enquiries fast but stop when the budget stops. SEO works more slowly and accumulates. Social media is needed so people trust the brand. For a launch we more often recommend a combination: ads for 2–3 months for first data, with a website and SEO foundation built in parallel. See also: social media management, monthly SEO.
1. Brief
A short 15-minute questionnaire: what the business is, who it is for, what you need and by when. By voice, text or a call.
- We ask only what affects the result and the price
- Materials (logo, photos, texts) can be sent later
- We reply the same business day: what we offer, what it costs and how long it takes
2. Quote and contract
We fix the scope, price, deadline and payment schedule. The amount does not grow without your written consent.
- A contract between our company and yours, or with you personally
- Inside: the scope item by item (as on this page), deadlines, payment stages, warranty fixes
- The code, domain and service accounts are yours: it is written in the contract
- We sign online: a PDF with an e-signature, no paper and no couriers
3. Payment
We invoice your company. Pay by bank transfer or by card.
- No hidden fees: you pay for the domain and service subscriptions directly to them, with no markup from us
- Every payment is tied to a stage: you pay for what you can already see
- Closing documents: invoice and acceptance certificate
4. Trabajo con vista previa
At every stage you get a preview link: you see what is ready and leave your edits right away.
- First the product map and structure, then design, then the build
- We collect edits in one place, so nothing gets lost in the correspondence
- Questions for you come as a list with answer options: reply when it suits you
5. Review and approval
Before launch we check everything ourselves, then you approve the work against the list from the contract.
- Phones and computers, loading speed, forms and emails, payments in test mode
- Legal pages and the cookie banner are in place
- You go through the scope list and sign the acceptance certificate
6. Launch and handover
We publish on your domain and hand everything over to you: access, instructions, source files.
- Domain, email on the domain, analytics and Search Console
- Access to all accounts goes to you, we stay on by invitation
- A short guide: how to edit texts, photos and prices yourself
- After that, if you wish: support, promotion, new modules
FAQ
How much does Google Ads setup and management cost?
Managing one channel, Google Ads or Meta, costs from €490 per month with a commitment from two months. You pay the ad budget directly to the platform; we don't mark it up.
How much does advertising on Google cost?
Cost per click depends on the niche and country, so there is no single number. We set the minimum budget at the brief based on your cost per lead and search volume. Promising a specific click price before analysis would be dishonest.
What is PPC advertising?
PPC (pay per click) means you pay when someone clicks your ad. Google Ads and Meta ads both work this way. We set it up so you see leads, not just clicks.
How can I lower my cost per click?
Precise keywords, negative keywords, ad quality and the quality of the landing page all help. If the website is weak, clicks won't get cheaper, so we check the page too. This is part of our ongoing management.
Can I order only the setup, without management?
Yes, but we advise managing campaigns for at least the first two months, when most of the optimisation happens. We discuss one-off setup terms at the brief.
Whose ad accounts are they?
Yours. Accounts, pixels and analytics are registered to you, and we get access as a contractor. If you decide to leave, the whole history stays with you.
Do you guarantee a number of leads?
No, and you should be wary if anyone does. We guarantee transparency: goals, tracking, a report every two weeks and clear reasons for any change.
Goes well with this service
What people usually order together with this: click to open the service page with an example.
Marketing and social mediaSocial media (SMM)Content plan, posts, stories, profile design.from €790/molaunch in 1–2 weeks, work from 3 months
Marketing and social mediaEmail marketingEmail sequences for new customers and mailings.from €6901–2 weeks
SEO promotionSEO auditTechnical errors, structure, competitors, a work plan.€4905–7 days
Website developmentA website in 24 hoursFor when a bank or partners need to see a real, working company very quickly: what you do, country and company details, email on your domain, legal pages. One page of up to 7 blocks, ready in 24 hours.€59924 hours after the brief, materials and domain access
Branding and identityLogo3 concepts, 2 rounds of edits, all file formats.€5905–7 days
Chatbots and AI assistantsTelegram botMenu, requests (including bookings), mailings.€8905–7 days
Online storesTurnkey online storeCustom-built, with no monthly fee to a platform.€2 4902–3 weeks
Corporate websites and portalsCorporate websiteUp to 20 pages: services, case studies, news, team, 2 languages.€3 4902–3 weeks