A/B testing for your website: two block versions and honest measurement from €390
Visitors come to your site, but there are fewer leads than you would like? We show visitors two versions of a key block, measure which brings more leads and keep the better one. From €390, final report included; we do not promise more leads.
Website creationTimeline: 2–4 weeks
What A/B testing on a website looks like
An A/B test (comparing two versions of a page or block) is for when your site already has traffic but few leads, and it is unclear what to change: the headline, the button, the form or the price. Instead of arguing about what looks better, you get measurements. The more visitors, the more reliable the conclusion; with low traffic a test runs longer, and we tell you upfront how long to wait. See also: ad setup, monthly SEO.
- When a test makes sense. When you spend on ads and want to make better use of traffic, or are unsure which headline and form work better.
- When you need traffic first. If almost nobody visits the site, a test will show nothing. Ads or SEO come first, and testing is added later.
Approximate display: images and texts are chosen as an example. In your project the features, design and architecture will be different, built for your goals.
A/B test and conversion growth — + from €390
We show visitors two versions of the key block, measure which one brings more inquiries, and refine the page.
We change small key blocks, not the whole site, and decide by measurement. If version B turns out worse, the original stays: a negative result is also an answer. We put the winning version on the site, and after that you edit it yourself in the editor. We name the price before we start and promise nothing beyond what the data showed. See also: website redesign.
Good fit for: People visit the site, but there are fewer inquiries than you'd like · You spend on ads and want to get more from the traffic · You're not sure which headline or form works better
What A/B testing includes from €390
One price for the whole list: no extra charges for hours or individual items.
The service costs from €390 per test. It includes a review of the page and visitor path, hypotheses (what to change and in what order), two versions of a key block, goal setup and lead counts for each variant, updating the site with the better variant, and a final report: what was tested, what data we got and what to do next. Ad budget is paid directly to the ad platforms. See also: analytics and reports.
- Review and hypotheses. We look at the visitor path, find weak spots and suggest what to test first: headline, button, form or block order.
- Measurement and report. We count leads for each variant. At the end you get a summary you can show to your team or an investor.
- Page reviewWe look at how a visitor moves through the page and where they leave, so we test the weakest spot, not everything.
- Goals and measurementWe set up goals and count inquiries for each version, so the choice rests on data, not taste.
- Hypothesis planA list of what we'll test next and in what order, so it's clear which steps we'll take in the month.
- Two versions of the blockWe prepare variant A and variant B of the key block: headline, photo, button. We leave the rest of the page untouched.
- Rolling out the winnerWe keep the best version on the site and make the changes. After that you can edit it yourself in the editor.
- Final reportA summary: what we tested, what data we got and what to do next. The report stays with you.
Approximate display: images and texts are chosen as an example. In your project the features, design and architecture will be different, built for your goals.
What to add to conversion rate optimization
Optional, now or later. The price is fixed before work starts.
For sites in several languages we test each language version separately: a headline that works in Germany does not have to work in the US. We write variants in the market's language rather than translating word for word. Cookie and analytics consent is set up under your country's rules; the final check is done by your lawyer.
One more testWe test another idea on real visitors and keep the version that brings more inquiries.+ from €390Details
We formulate a hypothesis, build a second version of the block, launch it and review the result. Needed when you have a next idea, such as a headline or a form.
Timeline: 1–2 weeks
Monthly experimentsEvery month we run new tests, so the page keeps improving without one-off effort.+ from €490/moDetails
Every month we run new tests, roll out the winners and send a report. Results depend on traffic; no growth is guaranteed.
Timeline: monthly
Landing page for a new offerWe build a separate page for a new service or ad, so people see right away what they came for.+ from €590Details
We build a new page for a single offer to test demand without touching the main site. Needed when you launch a new product or ad.
Timeline: +5 days
Inquiries in TelegramInquiries reach you in a messenger right away, not only by email, and you see test results without delay.+ €90Details
We connect a bot: every request or order is duplicated as a message in your chat or group. Handy when you spend less time in your email and want to reply to the customer in the first minutes.
Timeline: +½ day
Paid separately, not by us: Ad budget: you pay the platforms directly. All add-ons →
Turnkey promotion: where your customers will come from
After the first test, new hypotheses usually appear: another test costs from €390, and monthly experiments from €490 a month. If you want to try a new offer, you can build a separate landing page from €590 or a quiz landing page for €890. See also: landing page for a new offer, quiz landing page.
A website does not bring customers by itself: channels do.
A website does not bring customers by itself: channels do. We can take on turnkey promotion: choose 1–3 channels for your business, launch them, and show you every month how many requests came in and what each one cost.
Starting with one channel is fine. For a website this is usually Google search and maps, then ads and social media.
Turnkey promotion: stages and prices
Every month you get a report: how many requests came in and what each one cost. You pay the ad budget directly to the platforms.
So customers keep coming every month, not just on launch day
We will choose 1–3 channels for your business and budget, launch them, and show you every month what a request costs.
How A/B testing works: from hypotheses to report
The steps switch automatically, or click any of them to read more.
First we review the page and form hypotheses, then we prepare two block variants, set up goals and start showing them. The test runs until enough visitors have accumulated; the whole project usually takes 2–4 weeks. Then we apply the better variant and send the report. Payment: a test costs under €2,000, so 100% is paid at the start.
1. Brief
A short 15-minute questionnaire: what the business is, who it is for, what you need and by when. By voice, text or a call.
- We ask only what affects the result and the price
- Materials (logo, photos, texts) can be sent later
- We reply the same business day: what we offer, what it costs and how long it takes
2. Quote and contract
We fix the scope, price, deadline and payment schedule. The amount does not grow without your written consent.
- A contract between our company and yours, or with you personally
- Inside: the scope item by item (as on this page), deadlines, payment stages, warranty fixes
- The code, domain and service accounts are yours: it is written in the contract
- We sign online: a PDF with an e-signature, no paper and no couriers
3. Payment
We invoice your company. Pay by bank transfer or by card.
- No hidden fees: you pay for the domain and service subscriptions directly to them, with no markup from us
- Every payment is tied to a stage: you pay for what you can already see
- Closing documents: invoice and acceptance certificate
4. Trabajo con vista previa
At every stage you get a preview link: you see what is ready and leave your edits right away.
- First the product map and structure, then design, then the build
- We collect edits in one place, so nothing gets lost in the correspondence
- Questions for you come as a list with answer options: reply when it suits you
5. Review and approval
Before launch we check everything ourselves, then you approve the work against the list from the contract.
- Phones and computers, loading speed, forms and emails, payments in test mode
- Legal pages and the cookie banner are in place
- You go through the scope list and sign the acceptance certificate
6. Launch and handover
We publish on your domain and hand everything over to you: access, instructions, source files.
- Domain, email on the domain, analytics and Search Console
- Access to all accounts goes to you, we stay on by invitation
- A short guide: how to edit texts, photos and prices yourself
- After that, if you wish: support, promotion, new modules
FAQ
How much does an A/B test cost?
From €390 per test. We name the price before work starts: it depends on the number of blocks and the complexity of the page. Another test is from €390, monthly experiments from €490 a month.
How many visitors are needed for a test?
The more visitors, the more reliable the conclusion. With low traffic a test runs longer, and we tell you upfront how long to wait.
What if version B turns out worse?
We keep the original. A test gives an answer either way, and you do not lose what already worked.
Do you guarantee more leads?
No. The result depends on traffic and your offer. We show honestly which version worked better and keep it on the site.
What can be tested?
The headline, button text, lead form, block order, the offer on the first screen. We take key blocks, not the whole site.
How long does the project last?
Usually 2–4 weeks: review, preparing two versions, showing them to visitors, refinement and report.
Do I need cookie consent for a test?
Yes, we set up measurement with visitors' consent to cookies and analytics. Consent texts are made from a template for your country and checked by the client's lawyer.
What do I get at the end?
The winning version on your site and a final report: what was tested, what data we got and what to do next.
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