Mobile app marketing: app store optimization and install ads
App published but installs are low? We put your App Store and Google Play page in order and run install ads. From €590 a month, with no "top 1" promises.
Mobile appsTimeline: launch in 1–2 weeks, then monthly
What app promotion looks like
Many apps fail to find an audience not because of product quality but because of a weak store page and no advertising. Mobile app marketing is for teams that have already released an app and want to grow installs, and for those preparing a release. We don't promise store rankings: their algorithms are outside our control, but we remove what gets in the way of installs.
- The app is live but nobody sees it. We check the title, description, screenshots and icon. Often it is enough to rewrite the page around what people actually search for.
- The app is preparing to launch. We plan the description, keywords and first ad campaigns before release, so the first weeks aren't lost.
Approximate display: images and texts are chosen as an example. In your project the features, design and architecture will be different, built for your goals.
App promotion — from €590/mo
We make sure the app is found in the stores and run install ads. You see how many people came and how many stayed.
We built Life Wellness Wave with an SEO blog and 18 languages, so we know how the growth of a multilingual product works. We don't name project figures. See also: website SEO.
We show the price upfront. Store accounts and ad accounts are registered to you, and you always see where the money goes. App analytics from €590 can be added to marketing: installs, retention and funnels, so you see where users drop off and not only how many came. See also: analytics.
Suits: companies whose app is already published · Businesses that want installs beyond their existing customers · Teams without a marketer for the app
What mobile app marketing includes from €590 a month
One price for the whole list: no extra charges for hours or individual items.
The service costs from €590 per month. It includes app store optimization (ASO) of your app page (title, description, keywords, screenshots) and install ads. The ad budget is paid separately, directly to the ad platforms. See also: Google and social media ads.
- App store page optimization. Copy and visuals tuned to what your audience searches for and to App Store and Google Play rules.
- Install ads. Campaigns that bring people to your app page, with the cost per install measured.
- Store page reviewWe look at the title, description, icon and screenshots through the eyes of someone choosing an app in five seconds.
- KeywordsWe pick the words people use to search for apps like yours and work them into the title and description. This way you get found without ads.
- Page updateWe change the description and screenshots after agreeing them with you. This is the cheapest part of promotion.
- Install adsWe set up and run campaigns on the chosen channels. You approve the ad budget yourself.
- Install trackingWe set up tracking so you can see the path from ad to install and understand which channel brings people in.
- Monthly reportSpend, installs, cost per install and what we changed. No spreadsheets with 40 rows.
- Monthly callWe discuss the results and decide where to direct the budget next month.
Approximate display: images and texts are chosen as an example. In your project the features, design and architecture will be different, built for your goals.
What to add to app promotion
Optional, now or later. The price is fixed before work starts.
The app page can be localized for the countries you need: language, keywords, screenshots, currency. We work with markets in Europe, Kazakhstan and Central Asia, the US and the UAE, and choose ad platforms for each country. See also: entering a new market.
Social media (SMM)Short videos and posts about the app run as a separate package, so ads work together with the account.from €790/moDetails
We run the app's social media pages: posting plan, copy and design. Useful for talking about the app outside the store.
Deadline: monthly
A/B testing and conversion growthWe show two versions of the first store screenshot and keep the one people tap more often.+ from €390Details
We prepare two versions of the app page or screen and compare which one brings more installs or orders. Useful when you already have traffic but the results are below expectations.
Deadline: 2 weeks
App analyticsSee what people do in the app after installing: whether they reached a purchase and came back.+ from €590Details
We connect tracking of installs and in-app actions and put together a simple report. Useful for seeing where users drop off.
Timeline: 1–2 weeks
SEO articlesArticles answer people's questions and bring them from search to the site, where they download the app.+ from €150 per articleDetails
We write articles for your audience's real queries and link to the app. Useful for a steady flow of people without ads.
Deadline: from 3 days per article
Paid separately, not by us: Ad budget: you pay the ad platforms directly · Apple Developer and Google Play Console accounts · Analytics tool subscriptions, if you choose paid ones · Video shoots and ad clip production. All add-ons →
Turnkey promotion: where your customers will come from
If you don't have an app yet, you first need development and publishing: the MVP package from €10,900, and store page preparation and submission for €390. If the app is unfinished, promotion will only increase negative reviews. See also: mobile app development, app design.
The app does not gain installs on its own: channels bring the users.
An app in the store does not gain installs on its own. Turnkey promotion: an App Store and Google Play page, install ads and bringing users back through push and email. The report shows how much an install costs and how many people stay.
We start with analytics: without it you cannot see which ads bring real users.
Turnkey promotion: stages and prices
Every month you get a report: how many requests came in and what each one cost. You pay the ad budget directly to the platforms.
So customers keep coming every month, not just on launch day
We will choose 1–3 channels for your business and budget, launch them, and show you every month what a request costs.
How app store promotion works
The steps switch automatically, or click any of them to read more.
First we review the current state: the page, competitors, audience. Then we propose a plan for the month, agree the budget and launch. Each month we show install and cost figures, with no sleight of hand. How soon results appear depends on the niche and competition; promising it in advance would be dishonest.
1. Brief
A short 15-minute questionnaire: what the business is, who it is for, what you need and by when. By voice, text or a call.
- We ask only what affects the result and the price
- Materials (logo, photos, texts) can be sent later
- We reply the same business day: what we offer, what it costs and how long it takes
2. Quote and contract
We fix the scope, price, deadline and payment schedule. The amount does not grow without your written consent.
- A contract between our company and yours, or with you personally
- Inside: the scope item by item (as on this page), deadlines, payment stages, warranty fixes
- The code, domain and service accounts are yours: it is written in the contract
- We sign online: a PDF with an e-signature, no paper and no couriers
3. Payment
We invoice your company. Pay by bank transfer or by card.
- No hidden fees: you pay for the domain and service subscriptions directly to them, with no markup from us
- Every payment is tied to a stage: you pay for what you can already see
- Closing documents: invoice and acceptance certificate
4. Trabajo con vista previa
At every stage you get a preview link: you see what is ready and leave your edits right away.
- First the product map and structure, then design, then the build
- We collect edits in one place, so nothing gets lost in the correspondence
- Questions for you come as a list with answer options: reply when it suits you
5. Review and approval
Before launch we check everything ourselves, then you approve the work against the list from the contract.
- Phones and computers, loading speed, forms and emails, payments in test mode
- Legal pages and the cookie banner are in place
- You go through the scope list and sign the acceptance certificate
6. Launch and handover
We publish on your domain and hand everything over to you: access, instructions, source files.
- Domain, email on the domain, analytics and Search Console
- Access to all accounts goes to you, we stay on by invitation
- A short guide: how to edit texts, photos and prices yourself
- After that, if you wish: support, promotion, new modules
FAQ
How much does mobile app promotion cost?
From €590 per month for page optimization and install ads. The ad budget is paid separately, directly to the platforms.
Do you guarantee a top spot in the App Store and Google Play?
No, and nobody can. We improve the page and run ads, while the store algorithms are outside our control.
What is ASO in simple terms?
It is optimization of an app's store page: title, description, keywords, screenshots. Like SEO for a website, but for the App Store and Google Play.
When is the best time to start promoting an app?
Before release we prepare the page and a plan; after release we launch ads and watch the metrics. If the app has serious bugs, fix them first.
Can I add analytics?
Yes, app analytics starts from €590: installs, retention, funnels and revenue. It shows where users drop off and which ads bring customers.
Who owns the ad accounts?
You do. Accounts are registered to you, and we get access as a contractor.
Do you promote apps built by other companies?
Yes, if the app doesn't break store rules. We first look at the page and data, then propose a plan.
Goes well with this service
What people usually order together with this: click to open the service page with an example.
Mobile appsiOS + Android appOne app for both platforms, published in the stores.from €10 9006–8 weeks (Apple and Google review is not included in the timeline)
Mobile appsApp from your website (PWA)Your website installs on a phone as an app: an icon on the screen and notifications, with no app stores.€2 4901–2 weeks
Platforms and SaaSArchitecture sessionA product map, an estimate and a plan for the first version. The amount is credited to the project.€3 5002–3 weeks
Marketing and social mediaGoogle and social media adsOne channel of your choice: Google Ads or Meta (Instagram, Facebook). The second channel is separate.from €490/molaunch in 5–7 days, work from 2 months
Chatbots and AI assistantsTelegram botMenu, requests (including bookings), mailings.€8905–7 days
Software development and automationProcess automationOne chain with no manual steps: request, document, notification.€1 4901 week
SEO promotionSEO auditTechnical errors, structure, competitors, a work plan.€4905–7 days
Website developmentA website in 24 hoursFor when a bank or partners need to see a real, working company very quickly: what you do, country and company details, email on your domain, legal pages. One page of up to 7 blocks, ready in 24 hours.€59924 hours after the brief, materials and domain access
