Custom CRM development: a system that follows your processes

If off-the-shelf CRMs break on your sales rules, we build your own: pipelines, deals, tasks, roles and management reports. The price from €29,900 is known in advance, and everything is registered to you.

Software development and automationTimeline: from 3 months, after the architecture session

What a CRM built around your processes looks like

An off-the-shelf CRM (a system for tracking customers and deals) works well while your process is standard. Consider custom development when a deal has stages that ready-made systems lack, when you need special roles and permissions, and when customer data cannot go into someone else's cloud. A custom CRM system also costs less over the long run if you have many employees and the subscription is charged per seat. See also: automation on an existing CRM.

A custom CRM for a small business. If you have 5–15 sales reps and one non-standard process, first check whether €1,490 of automation on an existing CRM would be enough. If it would not, we say so honestly.
A CRM for companies with complex roles. Schools, financial services, chains with several branches: who sees and changes what matters there. We build this in from day one.

Approximate display: images and texts are chosen as an example. In your project the features, design and architecture will be different, built for your goals.

Exampleapproximate view

Software development and automation · timeline from 3 months, after the architecture session

Custom CRM — from €29 900

A CRM (customer records system) built around your sales funnel: deals, tasks, roles and reports. We start with an architecture session to fix the scope and cost up front.

For duck.credit we built a fintech service with an account area, scoring, customer verification (KYC) and a CRM. For International Lyceum Discovery School we built role-based accounts, an admissions CRM and teacher indicators. These are different tasks, but the pattern is the same: data, roles, a pipeline and a report for management. See also: KPI system for employees.

We show prices and timelines before the conversation, not after three calls. Code, the customer database and accounts are registered to you, and infrastructure costs €0 at launch (Cloudflare, GitHub, Supabase, Resend). We do not rewrite ready modules from our projects, such as roles, accounts and reports, which makes it faster and cheaper.

Suits: Companies for which off-the-shelf CRMs do not fit · Businesses with a complex sales or service process · Teams outgrowing spreadsheets that want a system of their own

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What custom CRM development for €29,900 includes

One price for the whole list: no extra charges for hours or individual items.

CRM development with us starts from €29,900 and takes three months or more. It includes pipelines and deals, tasks and automations, roles and permissions, manager dashboards, data migration from your spreadsheets or old system, and team training. We start with an architecture session at €3,500, and its cost is credited toward the project. See also: architecture session, admin panel for managing the business.

Pipelines, deals and tasks. Stages, fields and transition rules are built around your process, not a template from a catalog.
Roles, permissions and dashboards. A sales rep sees their deals, a department head sees the team, a director sees overall indicators.
Data migration and training. We move customers and history, run training and leave an instruction for new employees.

1Product map and design

Architecture session (€3 500)We describe the processes, roles, data and estimate. The product map stays with you, and the €3 500 is credited toward the project cost.

2Development

Funnels and dealsSales stages, client cards and communication history. You can see where each deal got stuck.
Tasks and remindersEvery manager knows what to do today. Fewer forgotten calls.
AutomationsEmails, documents and notifications run on their own. Managers work with clients instead of copying data.
Roles and permissionsManagers, team leads and administrators see their own part. Other people's deals stay closed.
Manager dashboardSales and staff figures on one screen, with no manual reports.

3Launch and handover

Data migration and trainingWe move clients and deals from spreadsheets, check for duplicates and train your team.

Approximate display: images and texts are chosen as an example. In your project the features, design and architecture will be different, built for your goals.

Can be added to the project

Optional, now or later. The price is fixed before work starts.

A CRM is useful when requests reach it on their own. Integrating a CRM with your website, email, payment system and spreadsheets is done as separate modules from €690 each. If your website already has a form, a request from it turns into a deal with a task for the sales rep and an email to the customer. See also: CRM integration with a website.

Which is faster: your own CRM or integrating an existing one. If you already work in KeyCRM, Zoho CRM, HubSpot or Pipedrive, it is often enough to configure them and connect them to the website. Choose your own CRM when an existing one does not give you the logic you need.

We build CRMs for companies in Kazakhstan, Europe, the UK, the UAE and the US. The interface can be in several languages, we choose currencies and taxes for the country, and you confirm customer data storage requirements with your own lawyer.

Telephony and email connectionCalls, emails and website requests land in the client card on their own. Each connection is priced separately.+ from €690Details
Calls, emails and website requests land in the client card on their own. Each channel is connected separately. Useful when communication is currently scattered across different places.
Timeline: 1–2 weeks
Analytics and reportsExtended reports on funnel stages and reasons for lost deals show where you lose clients and why.from €590Details
We add reports on funnel stages, reasons for lost deals and manager workload. Useful when the manager dashboard in the package is not enough.
Timeline: 1–2 weeks
SupportWe monitor operation, make backups, install updates and make improvements according to an agreed plan.individualDetails
After launch we look at what the system needs: what to monitor, how often to update, which improvements are planned. We name the monthly price in advance. There is no hourly billing.
Timeline: after launch
Second languageThe CRM works in a second language, and an employee switches to the one they need with a single button, which suits an international team.+ €290Details
We translate the texts and add a language switcher. You need it when part of your customers or team speak a language other than the main one. You, or a native speaker of yours, review the translation.
Timeline: 2–4 days

Paid separately, not by us: Subscriptions to third-party services: email, telephony, phone numbers. All add-ons →

How we work

How CRM development works: stages and timelines

The steps switch automatically, or click any of them to read more.

The CRM development process starts with an architecture session: we map how a deal runs today, what data is needed at each step, and what to connect to the website and email. The result is a product map, an estimate and a plan for the first version. Then we work in stages, show a working part of the system at each one, and move on only after approval. See also: dedicated team for CRM development.

What we need from you. A description of your sales stages, sample data, a list of systems to connect, and a person who makes product decisions.
First version and growth. We launch the core with a few users, gather the team's feedback and only then add the rest.

1. Brief

A short 15-minute questionnaire: what the business is, who it is for, what you need and by when. By voice, text or a call.

We ask only what affects the result and the price
Materials (logo, photos, texts) can be sent later
We reply the same business day: what we offer, what it costs and how long it takes

Start the brief →

How long15 minutes of your time

Resultan offer with a price and a deadline

Questions

FAQ

How much does CRM development cost?

A custom CRM with us starts from €29,900 and takes three months or more. We start with an architecture session at €3,500, and its cost is credited toward the project. We give the exact price after it.

What should a CRM be able to do?

The basic set: a deal pipeline, a customer card with history, tasks and reminders, roles and permissions, reports. The rest depends on your process, for example documents, payment, website integration.

How do I build a CRM from scratch and where do I start?

With a description of the process: what stages a customer goes through, who is responsible for what, what data is needed. Then pipelines and roles are designed, and only after that the screens. If you do it the other way round, the system ends up looking good but being inconvenient.

A custom CRM or Salesforce and other ready-made systems?

A ready-made system starts faster and suits a typical process. A custom one pays off if your logic is non-standard, you have many users or the data cannot go into someone else's cloud. We will say honestly if an off-the-shelf one is enough for you.

How do I connect a CRM to a website?

A form on the website sends the request to the CRM, where a deal and a task for the sales rep are created automatically. One connection costs from €690.

Who owns the CRM and the customer data?

You do. The code is in your repository, and the database and service accounts are registered to you.

Can data be moved from spreadsheets or an old CRM?

Yes, data migration is part of the project. We match fields, load customers and history, and check the result together with you.

How long does development take and who will support the system?

Three months or more; we give the exact timeline after the architecture session. After launch the system can be run with us as a dedicated team or handed to your own developer, with the code remaining yours.