B2B ecommerce and wholesale catalogue: wholesale prices and a dealer account
Wholesalers and dealers order differently from retail buyers: they need their own prices, an invoice and specifications. We build B2B catalogues and order portals from €4,990 on our own development.
Online storesTimeline: 4–6 weeks
What a B2B ecommerce catalogue for wholesalers looks like
If wholesale orders arrive by email and messenger and price lists live in spreadsheets, your managers spend time on correspondence. A B2B catalogue shows each client their own prices and takes an order and an invoice request. It suits manufacturers, distributors and suppliers who have dealers. See also: catalogue and dealer website.
- Wholesale online store for dealers. The dealer logs into a personal account, sees their prices and terms, builds an order and requests an invoice.
- Catalogue without online payment. If payment is by invoice, we build a catalogue with a price request and ordering without a card.
Approximate display: images and texts are chosen as an example. In your project the features, design and architecture will be different, built for your goals.
B2B catalog and wholesale — from €4 990
A catalog for wholesale customers: separate prices for dealers, invoice requests, a dealer account and PDF specifications. Wholesale buyers see their own terms, retail buyers see theirs.
We built accounts with roles for a school (International Lyceum Discovery School) and for the fintech platform duck.credit. These are not wholesale shops, but our login, role and account modules are proven on real projects. See also: turnkey platform.
We show prices up front, not "on request". We set up code, domain and accounts in your name, and infrastructure at the start costs €0. We build accounts and roles from ready modules from our projects, so we do not reinvent them. See also: CRM built around your processes.
- B2B platform or website builder. Builders rarely handle individual wholesale prices and roles. Custom development is more flexible and does not need a monthly fee to a platform.
Good fit for: You sell wholesale and retail · You work with dealers and partners on price lists · You currently take wholesale orders by email and phone
What a B2B catalogue and wholesale store from €4,990 includes
One price for the whole list: no extra charges for hours or individual items.
A B2B catalogue and wholesale store costs from €4,990. It includes wholesale prices, an invoice request, a dealer account and PDF specifications. The exact price depends on the number of products, roles and accounting integrations. For larger tasks there is the shop's "Premium" package from €12,900: real-time stock, several warehouses, a wholesale account and B2B prices, and a link with ERP (SAP, Odoo). See also: turnkey online store, payment and delivery setup, accounting system integration.
- Wholesale prices and client groups. Different prices for different groups: dealer, distributor, regular client.
- Specifications and documents. Product cards with technical data and PDF files that the dealer downloads on their own.
- Design and dealer loginThe wholesale section is styled in your brand, the dealer login is easy to find, and retail buyers see nothing extra.
- Catalog, search and filtersCategories and filters by specification help a buyer quickly find the right item number.
- Prices by customer groupRetail, partner and dealer each see their own price on one site. No need to run two shops.
- PDF specificationsEach product has a downloadable file with its specifications. Managers don't need to send them by hand.
- Dealer accountThe customer logs in and sees their prices, order history and company details. A repeat order takes two clicks.
- Invoice request instead of card paymentThe dealer sends a request and you issue an invoice to the company. This is how wholesale trade usually works.
- Emails and notificationsYou and the customer get emails about new orders and invoice requests, so no request is lost. Emails are sent from your domain.
- Store admin panelProducts, prices by group, stock, orders and customers are managed from your panel at yoursite/admin, no developer needed.
- Legal pages and cookie bannerTerms, privacy policy and company details based on a template for your country. Your lawyer does the final check.
- Testing and launchTest orders and invoice requests, domain connection, handover of access and a short guide for managers.
Approximate display: images and texts are chosen as an example. In your project the features, design and architecture will be different, built for your goals.
What to add to a B2B catalogue
Optional, now or later. The price is fixed before work starts.
For B2B clients in different countries we add languages and currencies and choose legal pages for the country. We work with companies in the US, Germany, Spain, Kazakhstan and other countries. The legal pages are templates, and your lawyer does the review.
CRM integrationWholesale customer requests go straight into the CRM your team works in, and none get lost.+ from €690Details
We will connect your website forms to your CRM: a request creates a customer card with the source and the message text. Useful when there are more requests than is convenient to sort through in email.
Timeline: +2 days
Online paymentA wholesale customer pays right on the site, without manual invoices or waiting for the accountant to send details.+ from €490Details
We will connect a payment system, receipt emails and payment statuses, and run test payments. Useful when you want to accept money without invoices and back-and-forth.
Timeline: +3 days
Second languageThe catalog opens in a second language, so partners from another country don't need an interpreter to place an order.+ €290Details
We translate all pages into a second language with editing and add a switcher. Useful if you work with customers from another country or want to enter a new market.
Timeline: +2 days
Visit and goal analyticsYou can see where wholesale customers come from and what they look at in the catalog before submitting a request.+ €190Details
We will install a counter, set up goals (request, call, payment) and show you how to read the reports. Useful when you start running ads or want to know which pages work.
Deadline: +1 day
Paid separately, not by us: Domain, about €10–15 per year · Payment provider fee if you connect online payment · Ad budget. All add-ons →
Turnkey promotion: where your customers will come from
A store does not sell by itself: channels bring the buyers.
A store starts selling when buyers come to it. Turnkey promotion: product search, product ads and emails that bring buyers back. Every month you get a report on orders and revenue from each channel.
We usually launch product ads and abandoned carts first: this gives the fastest effect.
Turnkey promotion: stages and prices
Every month you get a report: how many requests came in and what each one cost. You pay the ad budget directly to the platforms.
So customers keep coming every month, not just on launch day
We will choose 1–3 channels for your business and budget, launch them, and show you every month what a request costs.
How B2B catalogue development works
The steps switch automatically, or click any of them to read more.
We start with a brief: who your clients are, how prices and orders work and what accounting systems you have. Then we design the account area, create the design and connect the catalogue. We name timelines after the brief; for shop packages of similar scope the guide is from 4 weeks. The time counts from the moment we receive the brief, materials and access.
1. Brief
A short 15-minute questionnaire: what the business is, who it is for, what you need and by when. By voice, text or a call.
- We ask only what affects the result and the price
- Materials (logo, photos, texts) can be sent later
- We reply the same business day: what we offer, what it costs and how long it takes
2. Quote and contract
We fix the scope, price, deadline and payment schedule. The amount does not grow without your written consent.
- A contract between our company and yours, or with you personally
- Inside: the scope item by item (as on this page), deadlines, payment stages, warranty fixes
- The code, domain and service accounts are yours: it is written in the contract
- We sign online: a PDF with an e-signature, no paper and no couriers
3. Payment
We invoice your company. Pay by bank transfer or by card.
- No hidden fees: you pay for the domain and service subscriptions directly to them, with no markup from us
- Every payment is tied to a stage: you pay for what you can already see
- Closing documents: invoice and acceptance certificate
4. Trabajo con vista previa
At every stage you get a preview link: you see what is ready and leave your edits right away.
- First the product map and structure, then design, then the build
- We collect edits in one place, so nothing gets lost in the correspondence
- Questions for you come as a list with answer options: reply when it suits you
5. Review and approval
Before launch we check everything ourselves, then you approve the work against the list from the contract.
- Phones and computers, loading speed, forms and emails, payments in test mode
- Legal pages and the cookie banner are in place
- You go through the scope list and sign the acceptance certificate
6. Launch and handover
We publish on your domain and hand everything over to you: access, instructions, source files.
- Domain, email on the domain, analytics and Search Console
- Access to all accounts goes to you, we stay on by invitation
- A short guide: how to edit texts, photos and prices yourself
- After that, if you wish: support, promotion, new modules
FAQ
How much does a B2B catalogue cost?
From €4,990. The price depends on the number of products, roles and accounting integrations. We give the exact sum after the brief.
What is a B2B order portal?
It is a closed section of a website where a wholesale client sees their prices and terms, builds an order and requests an invoice. The manager does not need to check price lists by hand.
How is B2B different from a B2C store?
In B2C everyone sees one price and pays by card. In B2B different clients have different prices, orders often go by invoice, and you need an account area, specifications and roles.
Can my accounting system be connected?
Yes, the shop's "Premium" package includes a link with accounting systems (ERP such as SAP or Odoo). We define the exact scope of the integration at the brief.
Is online payment required?
No. Many B2B stores work by invoice. Card payment can be added as an extra from €490.
Who owns the portal?
You do: the domain, code and accounts are set up in your name.
How long does a B2B store take?
It depends on the scope. For packages of similar complexity the guide is from 4 weeks, and we give an exact estimate after the brief.
Goes well with this service
What people usually order together with this: click to open the service page with an example.
Online storesTurnkey online storeCustom-built, with no monthly fee to a platform.€2 4902–3 weeks
Online storesPayment and deliveryConnecting a payment system and delivery services to a ready store.+ from €4903–5 days
SEO promotionSEO auditTechnical errors, structure, competitors, a work plan.€4905–7 days
Marketing and social mediaGoogle and social media adsOne channel of your choice: Google Ads or Meta (Instagram, Facebook). The second channel is separate.from €490/molaunch in 5–7 days, work from 2 months
Chatbots and AI assistantsTelegram botMenu, requests (including bookings), mailings.€8905–7 days
Branding and identityLogo3 concepts, 2 rounds of edits, all file formats.€5905–7 days
Mobile appsiOS + Android appOne app for both platforms, published in the stores.from €10 9006–8 weeks (Apple and Google review is not included in the timeline)
Website developmentA website in 24 hoursFor when a bank or partners need to see a real, working company very quickly: what you do, country and company details, email on your domain, legal pages. One page of up to 7 blocks, ready in 24 hours.€59924 hours after the brief, materials and domain access
Dealer price
