International SEO: search in several languages and countries
One website for everyone does not work: in Germany, the UK and Spain people search differently. We build separate keyword research and pages for each market and set up language versions so the search engine shows the right one.
SEO promotionTimeline: from 3 months
How it looks
It is for a company that sells in several countries or in several languages: a SaaS, an online shop, an education platform, services for expats. Simply translating pages usually gives no result: queries, competitors and even the names of services differ in each country. International SEO solves this systematically. See also: monthly SEO promotion.
- One language, several countries. An English website for the UK, the US and the EU is searched with different words and different expectations. We separate pages by market when it makes sense.
- Several languages in one country. For example, Russian and English for expats, or German and English for Switzerland. Each version gets its own set of queries.
Approximate display: images and texts are chosen as an example. In your project the features, design and architecture will be different, built for your goals.
International SEO — from €990/mo
Promoting a site in several languages and countries: each market gets its own keywords, its own pages and correct language markup. A monthly report shows results for each country.
Life Wellness Wave is a platform in 18 languages with an SEO blog. We know how to arrange structure and content so there is no confusion between languages. For each new project we name the real scope of work, not figures from someone else's experience.
We show the price upfront. All access, Search Console and analytics accounts are registered to you, and the website code is in your repository. We do not use template packages and do not write identical texts for different countries. Everything we do is visible in the monthly report. See also: SEO articles in several languages.
Good fit for: Companies with a site in several languages · Businesses entering EU, US, Kazakhstan and Central Asia markets · Projects with an international audience
What is included in international SEO for €990 per month
One price for the whole list: no extra charges for hours or individual items.
The service starts from €990 per month. It includes separate keyword research (a set of queries) for each language and country, language version setup for search engines (hreflang, technical tags that tell Google which version to show to whom), URL structure, pages and a monthly report. Translation and editing of new website languages are paid separately: +€290 per language. See also: multilingual website.
- Keyword research for each market. Not a word-for-word translation of keywords, but finding how people actually search in Germany, Poland or the UK.
- Technical language setup. Language versions, page URLs, a sitemap and removing duplicates between versions.
- Market selectionWe decide which countries to start with and in what order: it's better to go deep in two markets than shallow in ten.
- Queries for each countryPeople in Germany and Poland name the same service differently. We build separate query lists for each language and region.
- URL structure and markupAddresses, a language switcher and search markup, so the ready versions don't compete with each other and each country sees its own.
- Search Console by countryOne account where the site versions are shown separately by country. Access stays with you.
- Pages for local queriesWe adapt texts to what people in that country search for: this is not a literal translation.
- Technical order for all versionsSpeed, indexing and errors are checked on every version, so one country's problem doesn't drag the others down.
- Report by countryRankings, traffic and inquiries for each market separately: you can see where it's worth investing next.
Approximate display: images and texts are chosen as an example. In your project the features, design and architecture will be different, built for your goals.
Can be added to the project
Optional, now or later. The price is fixed before work starts.
We work with the US, the UK, Germany, Spain, Poland, Kazakhstan, the UAE and EU countries. Main languages: Russian, English, Ukrainian, Spanish, German and Polish. If your market is not on the list, tell us about the task and we will say honestly whether we can take it. See also: local SEO.
A second language for the siteIf the needed version doesn't exist yet, we add it: we translate and adapt the main pages for the country's readers.+ €290Details
We translate and adapt the pages for a second language and add a switcher. You need it when you enter a market with a different language.
Timeline: 3–5 days
SEO articlesWe write articles for customer questions in each country and in its language, so they find you in local search.+ from €150 per articleDetails
We write an article for a specific query, format it and publish it. You need it when the website has few pages for the questions people type into search.
Deadline: from 5 days per article
External linksPublications on relevant sites in the target country that show search engines you can be trusted there.+ from €290/moDetails
We place materials on local platforms. Needed when the market is competitive.
Timeline: every month
AI search visibility (GEO)We track how AI assistants answer about you in different languages and strengthen the pages they need.+ from €490/moDetails
We prepare pages and data for questions in the market's language. Needed when customers ask AI assistants.
Timeline: from 2 months
Paid separately, not by us: Ad budget: you pay the platforms directly · Legal adaptation of the site for each country: done by your lawyer. All add-ons →
How we work with several markets
The steps switch automatically, or click any of them to read more.
We start with a website audit and choosing markets: which countries make sense to go to first. Then we collect queries for each market, refine the structure, prepare pages and articles and send a report every month. We name the timing of each stage in the plan after the audit instead of promising an overall date for reaching the top. See also: SEO website audit, entering a new market.
- Choosing markets. We look at where there is demand, how strong the competition is and what legal nuances your product has. It is better to start with two markets than to spread across ten.
1. Brief
A short 15-minute questionnaire: what the business is, who it is for, what you need and by when. By voice, text or a call.
- We ask only what affects the result and the price
- Materials (logo, photos, texts) can be sent later
- We reply the same business day: what we offer, what it costs and how long it takes
2. Quote and contract
We fix the scope, price, deadline and payment schedule. The amount does not grow without your written consent.
- A contract between our company and yours, or with you personally
- Inside: the scope item by item (as on this page), deadlines, payment stages, warranty fixes
- The code, domain and service accounts are yours: it is written in the contract
- We sign online: a PDF with an e-signature, no paper and no couriers
3. Payment
We invoice your company. Pay by bank transfer or by card.
- No hidden fees: you pay for the domain and service subscriptions directly to them, with no markup from us
- Every payment is tied to a stage: you pay for what you can already see
- Closing documents: invoice and acceptance certificate
4. Trabajo con vista previa
At every stage you get a preview link: you see what is ready and leave your edits right away.
- First the product map and structure, then design, then the build
- We collect edits in one place, so nothing gets lost in the correspondence
- Questions for you come as a list with answer options: reply when it suits you
5. Review and approval
Before launch we check everything ourselves, then you approve the work against the list from the contract.
- Phones and computers, loading speed, forms and emails, payments in test mode
- Legal pages and the cookie banner are in place
- You go through the scope list and sign the acceptance certificate
6. Launch and handover
We publish on your domain and hand everything over to you: access, instructions, source files.
- Domain, email on the domain, analytics and Search Console
- Access to all accounts goes to you, we stay on by invitation
- A short guide: how to edit texts, photos and prices yourself
- After that, if you wish: support, promotion, new modules
FAQ
What is international SEO?
Promoting a website in several countries or languages at once. Queries are chosen separately for each market, and technical setup helps the search engine show the right version of a page.
How much does international SEO cost?
From €990 per month. The final price depends on the number of languages, markets and the size of the website, and we name it after the audit. Translation and editing of a new website language are separate, +€290 per language.
How do I build an international SEO strategy?
First choose markets by demand and competition, then collect queries for each, set up language versions and prepare pages. We write the strategy in the plan after the audit.
Is it enough to just translate the website?
Usually not. People in different countries search differently, so you need separate queries and pages. Translation is the base, but without keyword research and language version setup the result will be weak.
Can I start with one language and add others later?
Yes. It is even better: first test the market, then expand. We build the website structure from the start so new languages are added without rework.
How long until I see results?
It depends on the market, competition and the state of the website, so we do not promise specific timelines. Every month you get a report: what was done and how rankings and traffic changed.
Whose accounts and data are these?
Yours. Search Console, analytics, the domain and the code are registered to you. If you decide to work with another contractor, everything stays with you.
Goes well with this service
What people usually order together with this: click to open the service page with an example.
SEO promotionSEO auditTechnical errors, structure, competitors, a work plan.€4905–7 days
SEO promotionTechnical SEO and speedIndexing errors, loading speed, markup: the website opens faster and is easier to find in search.€4901–2 weeks
Website developmentA website in 24 hoursFor when a bank or partners need to see a real, working company very quickly: what you do, country and company details, email on your domain, legal pages. One page of up to 7 blocks, ready in 24 hours.€59924 hours after the brief, materials and domain access
Corporate websites and portalsCorporate websiteUp to 20 pages: services, case studies, news, team, 2 languages.€3 4902–3 weeks
Marketing and social mediaGoogle and social media adsOne channel of your choice: Google Ads or Meta (Instagram, Facebook). The second channel is separate.from €490/molaunch in 5–7 days, work from 2 months
Online storesTurnkey online storeCustom-built, with no monthly fee to a platform.€2 4902–3 weeks
Chatbots and AI assistantsTelegram botMenu, requests (including bookings), mailings.€8905–7 days
Platforms and SaaSArchitecture sessionA product map, an estimate and a plan for the first version. The amount is credited to the project.€3 5002–3 weeks