Generative engine optimization: how to get AI search to find and mention your company
More and more people ask ChatGPT, Gemini and Perplexity instead of using regular search. GEO (generative engine optimization) is the work of helping AI find your site and mention you in answers. We don't guarantee mentions, but we do everything that depends on you.
SEO promotionTimeline: from 2 months
How it looks
GEO is worth adding if customers already ask AI questions like "recommend an agency" or "how to choose a service". It matters for services, SaaS, education, finance and B2B. If your site isn't yet in order for regular SEO, start there: AI search relies on the same basics, which are clear pages, direct answers and trust in the source. See also: SEO audit.
- GEO, AEO and regular SEO: what is the difference. AEO (answer engine optimization) is optimization for systems that answer a question instead of showing a list of links. GEO is the same for generative AI. SEO keeps working, and GEO adds new channels to it.
- Appearing in Google AI Overviews. For a site to appear in Google AI Overviews, pages must give short, accurate answers and be accessible to the search engine. Display cannot be guaranteed, but barriers can be removed.
Approximate display: images and texts are chosen as an example. In your project the features, design and architecture will be different, built for your goals.
AI search visibility (GEO) — + from €490/mo
Work to make ChatGPT, Gemini and Perplexity find your site and mention you in their answers. We check what AI assistants say about you and strengthen the right materials.
We built projects with an SEO blog in 18 languages (Life Wellness Wave) and with AI video and avatars (Trendo), so we understand both content and AI from the inside. We won't quote figures on AI answers: they change too fast. See also: AI assistant for employees.
We show the price upfront, and we don't sell "secret hacks". GEO relies on a strong website, so we tell you honestly if you first need pages or technical fixes. Access and accounts stay with you, and the report is written in plain language. See also: business website.
Good fit for: Companies whose customers ask AI assistants for advice · Experts and services with a clear topic · Teams already doing SEO who want to reach a new channel
What GEO optimization includes for €490 a month
One price for the whole list: no extra charges for hours or individual items.
GEO costs from €490 per month as an add-on to SEO. We check how AI answers queries in your topic and find what your site lacks: answers to questions, markup, service descriptions, mentions on external sites. The "Leader" package (€1,490 per month) already includes AI search visibility. See also: monthly SEO, backlinks and mentions.
- Checking AI answers. We take a set of customer questions and see what and whom ChatGPT, Gemini and Perplexity name. The result is a list of gaps.
- Pages and markup. Short answers at the top of pages, a questions and answers section, structured data (tags that help machines understand a page), clear descriptions of services and prices.
- Mentions beyond your site. AI takes into account what other sources say about you, so part of the work is publications and directory profiles.
- Question listWe pick the questions your customers ask AI assistants and choose the ones where you need to appear.
- Current state checkWe review answers from ChatGPT, Gemini, Perplexity and search engines' AI overviews: whether they mention you and what exactly they say.
- Page improvementsWe add direct answers, structure, tables and explanations, so the algorithm can easily rely on your page.
- Company dataStructured data and a clear company description: the AI confidently understands who you are and what you do.
- Answers with sourcesYou can see which pages the AI relies on. This shows which materials need strengthening.
- Mentions reportA repeat check and a list of changes: what got better, what is lagging and what we do next.
Approximate display: images and texts are chosen as an example. In your project the features, design and architecture will be different, built for your goals.
Can be added to the project
Optional, now or later. The price is fixed before work starts.
We run GEO checks in English, German, Spanish and Russian. The questions customers ask AI in Germany, Spain or the US differ, so we build the question set separately for each market.
Reference articles for questionsNew materials for questions where you are not yet mentioned, for example “How to stay within budget”.+ from €150 per articleDetails
We write articles on customer questions. Needed when the site lacks answers.
Deadline: from 5 days per article
Monthly SEO promotionEvery month we work on queries and pages so that the website gradually becomes more visible in search.from €390/moDetails
We pick the queries, fix the pages and send a report every month. Useful when the basics are in order and you want a steady flow of visitors.
Timeline: monthly
External mentionsPublications on other sites help AI assistants find proof of your expertise and name you more often.+ from €290/moDetails
We place materials on authoritative platforms. Needed when the company has few mentions online.
Timeline: monthly
Monthly re-checkOnce a month we repeat the check and show whether your site's presence in AI answers is growing.+ from €390/moDetails
We check AI answers to your questions. Needed when you need to track the trend.
Timeline: monthly
Paid separately, not by us: Subscriptions to third-party AI answer monitoring services, if you want to use them: you pay them directly · Paid placements in AI services. All add-ons →
How we work and what you will see in the report
The steps switch automatically, or click any of them to read more.
We start with a check of how AI answers on your topic look now. Then we fix pages and add missing answers and mentions. Every month we send a report: which questions were checked, what changed in the answers, what was done. AI answers are unstable and change, so we don't promise specific mentions or timelines. See also: SEO articles.
1. Brief
A short 15-minute questionnaire: what the business is, who it is for, what you need and by when. By voice, text or a call.
- We ask only what affects the result and the price
- Materials (logo, photos, texts) can be sent later
- We reply the same business day: what we offer, what it costs and how long it takes
2. Quote and contract
We fix the scope, price, deadline and payment schedule. The amount does not grow without your written consent.
- A contract between our company and yours, or with you personally
- Inside: the scope item by item (as on this page), deadlines, payment stages, warranty fixes
- The code, domain and service accounts are yours: it is written in the contract
- We sign online: a PDF with an e-signature, no paper and no couriers
3. Payment
We invoice your company. Pay by bank transfer or by card.
- No hidden fees: you pay for the domain and service subscriptions directly to them, with no markup from us
- Every payment is tied to a stage: you pay for what you can already see
- Closing documents: invoice and acceptance certificate
4. Trabajo con vista previa
At every stage you get a preview link: you see what is ready and leave your edits right away.
- First the product map and structure, then design, then the build
- We collect edits in one place, so nothing gets lost in the correspondence
- Questions for you come as a list with answer options: reply when it suits you
5. Review and approval
Before launch we check everything ourselves, then you approve the work against the list from the contract.
- Phones and computers, loading speed, forms and emails, payments in test mode
- Legal pages and the cookie banner are in place
- You go through the scope list and sign the acceptance certificate
6. Launch and handover
We publish on your domain and hand everything over to you: access, instructions, source files.
- Domain, email on the domain, analytics and Search Console
- Access to all accounts goes to you, we stay on by invitation
- A short guide: how to edit texts, photos and prices yourself
- After that, if you wish: support, promotion, new modules
FAQ
What is generative engine optimization (GEO)?
It is the work of helping generative AI (ChatGPT, Gemini, Perplexity) find your site and mention you in answers. It relies on clear pages, answers to questions and external mentions.
How is GEO different from SEO?
SEO helps a site appear in the list of search results. GEO helps you get into an answer the AI composes itself. The foundation is shared, so GEO works better on a site where SEO is in order.
What is AEO and how does it differ from GEO?
AEO is optimization for systems that give a direct answer to a question. GEO is for generative AI. In practice the techniques overlap: short accurate answers, markup and trust in the source.
How do I get into ChatGPT answers?
You need a site with clear answers to customer questions, a clear description of who you are, mentions on other sites and accessibility to search engines. A mention cannot be guaranteed: AI answers depend on many factors.
How do I appear in Google AI Overviews?
Build pages that answer the question briefly and accurately, check indexing and add structured data. We check and set this up, but Google decides what to show.
How much does GEO cost?
From €490 per month as an add-on to SEO. In the "Leader" package at €1,490 per month, AI search visibility is included at no extra charge.
Do you guarantee mentions in AI?
No. AI answers change and depend on many factors, so promising mentions would be dishonest. We show what we checked, what we changed and how the answers shifted.
Do I need GEO if I'm just launching a site?
First you need the site itself and basic SEO. If you are just starting, look at "Website in 24 hours" or an audit, and we will add GEO once you have service pages.
Goes well with this service
What people usually order together with this: click to open the service page with an example.
SEO promotionSEO auditTechnical errors, structure, competitors, a work plan.€4905–7 days
SEO promotionTechnical SEO and speedIndexing errors, loading speed, markup: the website opens faster and is easier to find in search.€4901–2 weeks
Website developmentA website in 24 hoursFor when a bank or partners need to see a real, working company very quickly: what you do, country and company details, email on your domain, legal pages. One page of up to 7 blocks, ready in 24 hours.€59924 hours after the brief, materials and domain access
Corporate websites and portalsCorporate websiteUp to 20 pages: services, case studies, news, team, 2 languages.€3 4902–3 weeks
Marketing and social mediaGoogle and social media adsOne channel of your choice: Google Ads or Meta (Instagram, Facebook). The second channel is separate.from €490/molaunch in 5–7 days, work from 2 months
Online storesTurnkey online storeCustom-built, with no monthly fee to a platform.€2 4902–3 weeks
Chatbots and AI assistantsTelegram botMenu, requests (including bookings), mailings.€8905–7 days
Platforms and SaaSArchitecture sessionA product map, an estimate and a plan for the first version. The amount is credited to the project.€3 5002–3 weeks