Brand positioning and USP: how you differ from your competitors
If customers cannot explain why you are better than the business next door, the problem is not advertising but positioning. For €990 we define who you are to the customer and why to choose you, as the base of your brand strategy.
Branding and identityDeadline: 1–2 weeks
How it looks
Companies come to us with a website, ads and a logo, but few enquiries, because their offer sounds like everyone else's. Brand positioning answers three questions: who you are for, what makes you different and why you should be believed. Without it, design and advertising work blind.
- Unsure how to stand out from competitors. When a niche has dozens of similar companies, customers need a clear reason to pick you.
- A new product or market. Before drawing a logo and a website, decide what you promise and to whom.
Approximate display: images and texts are chosen as an example. In your project the features, design and architecture will be different, built for your goals.
Positioning — €990
We define how you differ from competitors and how to talk about it. The result is a short document that the website, ads and presentations are written from.
We show the price upfront and apply the result straight away: website copy, ad messaging, answers to objections. We do not write strategy for its own sake, because we can put it directly into a landing page or website. And if you need the whole brand, positioning is part of the turnkey package. See also: turnkey brand, landing page.
- From idea to page. Positioning can be turned straight into a landing page or a business website.
- No filler. Short formulations instead of a thick presentation.
Good for: companies that can't briefly explain how they differ · Those preparing a website, ads or entry into a new market · Projects with several services and a vague image
What brand positioning and USP for €990 includes
One price for the whole list: no extra charges for hours or individual items.
The work covers competitor review, choice of audience, a positioning statement and a USP (unique selling proposition, a short answer to "why you"), plus examples of how to present it on your website and in ads. The €990 price is fixed. We deliver the result as a clear document, without needless theory.
- Wording you can actually use. Positioning, a USP and several headline options for your website and ads.
- A base for further work. The document can be handed to a designer, a copywriter and a marketer.
- Interview with youA conversation about services, clients and goals. We take the facts from it that everything else is built on.
- Competitor reviewWe compare how 5–7 market players describe themselves. You can see which spot is free.
- Client portraitWho buys, why, and what holds them back. It's easier to write for one person than for everyone at once.
- Main idea and USPA short statement of your difference and a few proof points you can rely on on the website.
- Tone of voice and headline examplesWhich words you use and which you avoid. We show it with ready headlines.
- Multi-page documentPositioning, key messages and examples. The website, ads and presentations are written from it, and it stays with you.
Approximate display: images and texts are chosen as an example. In your project the features, design and architecture will be different, built for your goals.
Can be added to the project
Optional, now or later. The price is fixed before work starts.
We work remotely with companies from Kazakhstan, Europe, the UK, the US and the UAE. Positioning takes into account the language, customer expectations and competitors of the specific market. We prepare wording in Russian or English; other languages are discussed separately. See also: entering a new market.
LogoWe draw a mark and lettering for the name that convey your positioning. Files for the website and print.+ €590Details
We draw the mark in several variants with rounds of revisions and deliver the files in all formats. Useful when the name is already chosen but the brand has no face yet.
Timeline: 5–7 days
NamingIf you don't have a name yet, we'll pick options that fit your positioning and check right away whether the domains are free.€490Details
We suggest name options based on the positioning. Useful when the old name doesn't reflect what you do.
Timeline: 5–7 days
Brand identityLogo, colors, fonts, business card, letterhead and social media templates in the spirit of your positioning.€1 290Details
From your logo we build a single set: palette, fonts, business card, social media templates and rules. Useful when different people make the materials and they all look different.
Timeline: 2–3 weeks
Website copyThe positioning idea turns straight into clear text for the website pages, without long approval rounds.+ from €390Details
We write the main page copy based on the positioning. Useful when the website still speaks the old language.
Timeline: 3–5 days
Paid separately, not by us: paid market reports and client surveys by third-party researchers, if needed, paid directly to them. All add-ons →
How the brand positioning work goes
The steps switch automatically, or click any of them to read more.
You fill in a brief and share data on customers and competitors. We analyse the market and propose positioning options, you choose a direction, and then we write the USP and presentation examples. We agree timing at the start; it depends on how much data there is.
- Competitor analysis. We look at what others promise and which position is still open.
- Wording and checks. We check that the USP is specific, verifiable and clear to the customer.
After positioning, the logical next steps are choosing a name and making a logo. These are included in the turnkey brand for €2,990, or sold separately: naming for €490, a logo for €590. See also: company naming, logo, brand identity.
1. Brief
A short 15-minute questionnaire: what the business is, who it is for, what you need and by when. By voice, text or a call.
- We ask only what affects the result and the price
- Materials (logo, photos, texts) can be sent later
- We reply the same business day: what we offer, what it costs and how long it takes
2. Quote and contract
We fix the scope, price, deadline and payment schedule. The amount does not grow without your written consent.
- A contract between our company and yours, or with you personally
- Inside: the scope item by item (as on this page), deadlines, payment stages, warranty fixes
- The code, domain and service accounts are yours: it is written in the contract
- We sign online: a PDF with an e-signature, no paper and no couriers
3. Payment
We invoice your company. Pay by bank transfer or by card.
- No hidden fees: you pay for the domain and service subscriptions directly to them, with no markup from us
- Every payment is tied to a stage: you pay for what you can already see
- Closing documents: invoice and acceptance certificate
4. Trabajo con vista previa
At every stage you get a preview link: you see what is ready and leave your edits right away.
- First the product map and structure, then design, then the build
- We collect edits in one place, so nothing gets lost in the correspondence
- Questions for you come as a list with answer options: reply when it suits you
5. Review and approval
Before launch we check everything ourselves, then you approve the work against the list from the contract.
- Phones and computers, loading speed, forms and emails, payments in test mode
- Legal pages and the cookie banner are in place
- You go through the scope list and sign the acceptance certificate
6. Launch and handover
We publish on your domain and hand everything over to you: access, instructions, source files.
- Domain, email on the domain, analytics and Search Console
- Access to all accounts goes to you, we stay on by invitation
- A short guide: how to edit texts, photos and prices yourself
- After that, if you wish: support, promotion, new modules
FAQ
How much does positioning and USP development cost?
€990 for the package: competitor review, positioning, USP and presentation examples. The price is fixed and known before the start.
What is brand positioning in plain words?
It is the place you take in the customer's mind: who you are for, how you differ and why you can be trusted. Good positioning helps you write copy and ads.
How do I write a USP?
Choose one audience, one main benefit and one proof. A USP should be specific and verifiable, without words like "best" and "high quality". If it does not come together, we will help.
Can I see examples of a USP?
Examples vary: speed, price, guarantee, experience, format. We pick wording for your niche, not generic templates.
How do I stand out if everyone offers the same services?
Change the angle: audience, format, speed, price transparency, proof. We review competitors and look for an open position.
How is positioning different from a marketing strategy?
Positioning answers "who are we to the customer", a marketing strategy answers "how do we promote ourselves". Positioning comes first and becomes the base for ads and the website.
What is needed to start?
A brief: a description of your product, customers, competitors and current materials. We clarify the rest as we go.
Do you guarantee sales growth?
No, sales depend on many factors. We guarantee clear wording and usable materials, and the result is tested in ads and on the website.
Goes well with this service
What people usually order together with this: click to open the service page with an example.
Branding and identityLogo3 concepts, 2 rounds of edits, all file formats.€5905–7 days
Branding and identityBrand identityLogo, colors, fonts, business card, letterhead, social media templates.€1 2902–3 weeks
Website developmentA website in 24 hoursFor when a bank or partners need to see a real, working company very quickly: what you do, country and company details, email on your domain, legal pages. One page of up to 7 blocks, ready in 24 hours.€59924 hours after the brief, materials and domain access
Marketing and social mediaGoogle and social media adsOne channel of your choice: Google Ads or Meta (Instagram, Facebook). The second channel is separate.from €490/molaunch in 5–7 days, work from 2 months
Online storesTurnkey online storeCustom-built, with no monthly fee to a platform.€2 4902–3 weeks
Corporate websites and portalsCorporate websiteUp to 20 pages: services, case studies, news, team, 2 languages.€3 4902–3 weeks
SEO promotionSEO auditTechnical errors, structure, competitors, a work plan.€4905–7 days
Platforms and SaaSArchitecture sessionA product map, an estimate and a plan for the first version. The amount is credited to the project.€3 5002–3 weeks