Personal branding for experts: positioning, packaging and social media for €1,990
If you do your work well but clients choose people who present themselves better, packaging helps. We define who you are as an expert, build your product line and set up your social media. €1,990, price upfront.
Branding and identityDeadline: 3–4 weeks
How it looks
We work with coaches, consultants, psychologists, teachers and executives who do good work but cannot explain their offer in a minute. Clients compare them on price because they see no difference. A personal brand gives a clear position: who you help, how, and why you can be trusted.
- Experts and course authors. You need to explain your offer and build a line: consultation, program, course.
- Executives and founders. You need a public image and profiles for partners, hiring and clients.
Approximate display: images and texts are chosen as an example. In your project the features, design and architecture will be different, built for your goals.
Expert personal brand — €1 990
We help experts present themselves clearly: who you are, who you serve and what you offer. You get positioning, a product line and designed social media.
We show the price upfront, do not promise "thousands of followers" and do not inflate reach. We build the foundation: meaning, products, design and an expert website that belongs to you. After that you can add SEO and marketing.
- The website is yours. The expert website, domain and accounts are registered in your name, not the contractor's.
- No tricks. We do not promise sales, followers or rankings. The result depends on your work and the market.
Good for: consultants, coaches, doctors, lawyers, trainers · Course authors and schools · Experts who work on referrals and want a system
What personal branding for an expert at €1,990 includes
One price for the whole list: no extra charges for hours or individual items.
The service includes positioning, a product line (from a free resource to a main program) and social media setup. The €1,990 price is fixed. We define how you introduce yourself, what you sell and in what order, and style your profiles consistently. See also: positioning and USP, logo.
- Expert positioning. Who you help, what the result is and how you differ from colleagues.
- Product line and social media. A clear ladder of offers, plus profile design, pinned posts and templates.
- Expert interviewWe go through your experience, strengths and audience. Positioning comes out of this.
- PositioningA short statement: who you are, who you help and how. It makes it easy to write posts and talk about yourself.
- Product lineA map of offers from free to core. People understand where to start and where to go next.
- Profile designAvatar, profile header and pinned posts. First impressions work for you.
- Visual styleColors and fonts for profiles and materials, so people recognize you at a glance.
- Presentation guidelinesWhich topics and formats to use in posts. You know what to write and what to leave out.
Approximate display: images and texts are chosen as an example. In your project the features, design and architecture will be different, built for your goals.
Can be added to the project
Optional, now or later. The price is fixed before work starts.
A personal brand usually needs a website: an expert landing page for €790, a business card site for €990, or a course platform if you sell training. We have built platforms with learning, subscriptions and user accounts, so we know how to build a system around an expert. See also: expert landing page, business card website, online course platform.
- A website for a psychologist or coach. A page with services, client reviews published with permission, and a booking form.
- Online course. Course packaging and a platform with lessons and payment.
We work with experts from Kazakhstan, Europe, the UK, the US and the UAE. We prepare materials in Russian and English, and discuss other languages separately. We adapt the tone to the market: the US prefers a more direct style, Germany a more restrained one.
Social media (SMM)We run your social media in the chosen style: ideas, posts and a monthly report on what worked.from €790/moDetails
We take a ready style and run your social media: content plan, posts, design. Useful when you have a style but nobody to show it to your audience regularly.
Timeline: monthly
LogoWe draw a mark or a nice lettering of your name for profiles, the website and materials, so people recognize it right away.+ €590Details
We draw the mark in several variants with rounds of revisions and deliver the files in all formats. Useful when the name is already chosen but the brand has no face yet.
Timeline: 5–7 days
Ads on Google and social mediaWe launch ads aimed at your audience and track the results. You pay the budget to the platforms directly.from €490/moDetails
We set up and run ads to match your style and goals. Useful when the brand is ready and you want inquiries faster than organic traffic grows.
Timeline: monthly
Business card websiteThe chosen style appears on the site your clients visit, and looks consistent and recognizable everywhere.€990Details
We build a one-page website in your style: who you are, what you do, contacts. Useful when you have no business card page online or it looks outdated.
Deadline: from 3 days
Paid separately, not by us: photographer and studio work, paid directly to them · Ad budget, paid directly to the platforms. All add-ons →
How the personal branding work goes
The steps switch automatically, or click any of them to read more.
You fill in a brief and tell us about your experience and clients. We define the positioning, agree the product line with you, then style the profiles. We agree the timeline after the brief. We work with your real cases and do not invent numbers or reviews.
- What we need from you. Your experience, cases you are permitted to use, and examples you like.
- What you get. A document with positioning and the product line, and finished profile design.
After packaging, it makes sense to build a website and run social media. For regular posting you can add SMM, and for search visibility SEO. These are separate services with separate prices. See also: social media management.
1. Brief
A short 15-minute questionnaire: what the business is, who it is for, what you need and by when. By voice, text or a call.
- We ask only what affects the result and the price
- Materials (logo, photos, texts) can be sent later
- We reply the same business day: what we offer, what it costs and how long it takes
2. Quote and contract
We fix the scope, price, deadline and payment schedule. The amount does not grow without your written consent.
- A contract between our company and yours, or with you personally
- Inside: the scope item by item (as on this page), deadlines, payment stages, warranty fixes
- The code, domain and service accounts are yours: it is written in the contract
- We sign online: a PDF with an e-signature, no paper and no couriers
3. Payment
We invoice your company. Pay by bank transfer or by card.
- No hidden fees: you pay for the domain and service subscriptions directly to them, with no markup from us
- Every payment is tied to a stage: you pay for what you can already see
- Closing documents: invoice and acceptance certificate
4. Trabajo con vista previa
At every stage you get a preview link: you see what is ready and leave your edits right away.
- First the product map and structure, then design, then the build
- We collect edits in one place, so nothing gets lost in the correspondence
- Questions for you come as a list with answer options: reply when it suits you
5. Review and approval
Before launch we check everything ourselves, then you approve the work against the list from the contract.
- Phones and computers, loading speed, forms and emails, payments in test mode
- Legal pages and the cookie banner are in place
- You go through the scope list and sign the acceptance certificate
6. Launch and handover
We publish on your domain and hand everything over to you: access, instructions, source files.
- Domain, email on the domain, analytics and Search Console
- Access to all accounts goes to you, we stay on by invitation
- A short guide: how to edit texts, photos and prices yourself
- After that, if you wish: support, promotion, new modules
FAQ
How much does building a personal brand cost?
€1,990: positioning, a product line and social media setup. The expert website is paid separately, and a landing page starts from €790.
How do I build a personal brand from scratch?
Define who you help and what the result is, gather your experience and cases, style your profiles and start publishing regularly. If you want it faster and with fewer mistakes, order the packaging.
What does packaging an expert mean?
It is a clear explanation of who you are and what you offer, together with profile design and a product line. The goal is for a client to quickly understand why they should contact you.
How do I package an online course?
You need a clear promise of the result, a program, a format and a price, and then a course page. We do the positioning and the product line, and a platform and website can be added separately.
Do you promote the personal brand and find clients?
We do the packaging, and promotion is added separately through SMM, SEO or ads. We do not guarantee clients or followers.
Does an expert need a website?
It is advisable: a website gives clients a place to see services, prices and contacts, and does not depend on social network rules. A landing page starts from €790.
Can reviews and cases be used?
Only real ones, and with client permission. We invent nothing.
Do you work with experts from other countries?
Yes, we work remotely with experts from Europe, the US, the UAE, Kazakhstan and other countries, taking into account each market's language and communication style.
Goes well with this service
What people usually order together with this: click to open the service page with an example.
Branding and identityLogo3 concepts, 2 rounds of edits, all file formats.€5905–7 days
Branding and identityBrand identityLogo, colors, fonts, business card, letterhead, social media templates.€1 2902–3 weeks
Website developmentA website in 24 hoursFor when a bank or partners need to see a real, working company very quickly: what you do, country and company details, email on your domain, legal pages. One page of up to 7 blocks, ready in 24 hours.€59924 hours after the brief, materials and domain access
Marketing and social mediaGoogle and social media adsOne channel of your choice: Google Ads or Meta (Instagram, Facebook). The second channel is separate.from €490/molaunch in 5–7 days, work from 2 months
Online storesTurnkey online storeCustom-built, with no monthly fee to a platform.€2 4902–3 weeks
Corporate websites and portalsCorporate websiteUp to 20 pages: services, case studies, news, team, 2 languages.€3 4902–3 weeks
SEO promotionSEO auditTechnical errors, structure, competitors, a work plan.€4905–7 days
Platforms and SaaSArchitecture sessionA product map, an estimate and a plan for the first version. The amount is credited to the project.€3 5002–3 weeks
Three phrases instead of blame