PR and launch: press release, media list and coverage for your product
Launching a product, a company or a new line of business and want people to hear about it? We prepare the press release, the media list and the coverage. We do not guarantee placement in specific outlets: the editors decide.
Marketing and social mediaTimeline: 2–4 weeks
How it looks
The product is ready, the website works, and nobody knows about you. Ads are expensive, social media grows slowly, while a feature in a trade publication builds trust and brings links. PR for a brand or company suits startups, tech companies and businesses with a real reason to talk about themselves. See also: turnkey brand.
- Launching a product or company. We prepare the news hook, the text and a list of outlets that may be interested in it.
- Tech and startup companies. We write in plain language about the product and its benefit, not a pile of jargon.
Approximate display: images and texts are chosen as an example. In your project the features, design and architecture will be different, built for your goals.
PR and launch — from €1 990
We prepare a news hook for the launch: a press release, a media list and coverage of your product. The people who care will hear about the launch.
The price is visible upfront, we do not invent achievements and we do not buy "publications" of unclear quality. The materials and contacts stay with you. If there is no news hook for PR yet, we will say so honestly and suggest starting with a website, case studies or articles. See also: SEO articles.
- Website and PR work together. Coverage leads to a page where the person understands what to do next. That is why we often connect PR with a landing page and SEO.
Suits: companies before launching a site, product or service · Startups that need first mentions · Businesses entering a new market
What is included in PR and product launch for €1,990
One price for the whole list: no extra charges for hours or individual items.
PR and launch starts from €1,990. It includes a press release, a media list (journalists and outlets), outreach, handling replies and coverage of the launch. Paid placements are billed separately and agreed with you in advance. See also: social media management.
- News hookWe find what in the launch interests readers, so an editor sees news rather than an ad.
- Press releaseCopy for media and your site: short, to the point, with quotes and facts.
- Media listA list of publications, blogs and journalists for your topic: we write to those who are genuinely interested.
- Notes for publicationsWe prepare 2–3 notes for placement, so the news looks natural on each platform.
- Outreach and contact with editorsWe send materials in personal emails, answer editors' questions and help with interviews.
- ReportA list of published pieces with links and reach, so you can see the results.
Approximate display: images and texts are chosen as an example. In your project the features, design and architecture will be different, built for your goals.
Can be added to the project
Optional, now or later. The price is fixed before work starts.
We prepare materials in Russian and English, and in German and Spanish on request. For Kazakhstan and Central Asia, the US and Europe we choose different lists of outlets and ways of pitching.
Social media (SMM)We post the opening announcement and launch stories on your social channels so the news reaches your followers.from €790/moDetails
We take a ready style and run your social media: content plan, posts, design. Useful when you have a style but nobody to show it to your audience regularly.
Timeline: launch in 1–2 weeks
Google and social media adsWe show the news to people in the area while it's fresh and invite them to the opening. You pay the budget yourself.from €490/moDetails
We set up and run ads to match your style and goals. Useful when the brand is ready and you want inquiries faster than organic traffic grows.
Deadline: launch in 5–7 days
Email marketingAn email to your clients about the opening with a button to book a trial week, so they come first.from €690Details
We set up a launch mailing. Useful when you have a contact list.
Timeline: 1–2 weeks
Launch pageA separate launch page you can send to both journalists and clients so they learn the key facts.+ from €390Details
We make a separate page. Useful when you need one address for all publications.
Timeline: 3–5 days
Paid separately, not by us: Paid placements in publications: agreed in advance, paid directly · Photo and video shoots. All add-ons →
How the work goes
The steps switch automatically, or click any of them to read more.
First we look for the news hook: what is new, how it helps people, which facts can be confirmed. Then we write the press release, build the media list and agree the text with you. After outreach we reply to journalists and collect the coverage. Timing depends on the hook and the outlets' calendars. See also: landing page for the launch, Google and social media ads.
1. Brief
A short 15-minute questionnaire: what the business is, who it is for, what you need and by when. By voice, text or a call.
- We ask only what affects the result and the price
- Materials (logo, photos, texts) can be sent later
- We reply the same business day: what we offer, what it costs and how long it takes
2. Quote and contract
We fix the scope, price, deadline and payment schedule. The amount does not grow without your written consent.
- A contract between our company and yours, or with you personally
- Inside: the scope item by item (as on this page), deadlines, payment stages, warranty fixes
- The code, domain and service accounts are yours: it is written in the contract
- We sign online: a PDF with an e-signature, no paper and no couriers
3. Payment
We invoice your company. Pay by bank transfer or by card.
- No hidden fees: you pay for the domain and service subscriptions directly to them, with no markup from us
- Every payment is tied to a stage: you pay for what you can already see
- Closing documents: invoice and acceptance certificate
4. Trabajo con vista previa
At every stage you get a preview link: you see what is ready and leave your edits right away.
- First the product map and structure, then design, then the build
- We collect edits in one place, so nothing gets lost in the correspondence
- Questions for you come as a list with answer options: reply when it suits you
5. Review and approval
Before launch we check everything ourselves, then you approve the work against the list from the contract.
- Phones and computers, loading speed, forms and emails, payments in test mode
- Legal pages and the cookie banner are in place
- You go through the scope list and sign the acceptance certificate
6. Launch and handover
We publish on your domain and hand everything over to you: access, instructions, source files.
- Domain, email on the domain, analytics and Search Console
- Access to all accounts goes to you, we stay on by invitation
- A short guide: how to edit texts, photos and prices yourself
- After that, if you wish: support, promotion, new modules
FAQ
How much does PR for a company cost?
The PR and launch package starts from €1,990. It includes a press release, media list, outreach and coverage of the launch. Paid placements are agreed separately.
Do you guarantee coverage in specific media?
No. The editorial team decides, and an honest contractor cannot promise it. We improve the odds with a strong news hook, a precise list of outlets and a clear text.
What is a media list?
A list of journalists and outlets that may be interested in your topic, with contacts and a note on why them. It makes outreach precise.
How is PR different from advertising?
Advertising is paid and shown to whoever you choose. PR earns mentions and articles in outlets that people trust.
Do I need PR if I have a small business?
Yes, if you have a reason: a launch, a partnership, a study, an award. Without one, it is better to invest in a website, SEO and case studies.
Do you do crisis PR?
Crisis communications need a separate approach and a lawyer. We will review your situation at the brief and tell you honestly whether we are a fit.
Goes well with this service
What people usually order together with this: click to open the service page with an example.
Marketing and social mediaGoogle and social media adsOne channel of your choice: Google Ads or Meta (Instagram, Facebook). The second channel is separate.from €490/molaunch in 5–7 days, work from 2 months
Marketing and social mediaSocial media (SMM)Content plan, posts, stories, profile design.from €790/molaunch in 1–2 weeks, work from 3 months
SEO promotionSEO auditTechnical errors, structure, competitors, a work plan.€4905–7 days
Website developmentA website in 24 hoursFor when a bank or partners need to see a real, working company very quickly: what you do, country and company details, email on your domain, legal pages. One page of up to 7 blocks, ready in 24 hours.€59924 hours after the brief, materials and domain access
Branding and identityLogo3 concepts, 2 rounds of edits, all file formats.€5905–7 days
Chatbots and AI assistantsTelegram botMenu, requests (including bookings), mailings.€8905–7 days
Online storesTurnkey online storeCustom-built, with no monthly fee to a platform.€2 4902–3 weeks
Corporate websites and portalsCorporate websiteUp to 20 pages: services, case studies, news, team, 2 languages.€3 4902–3 weeks